The Transformers is the name of a line of toys designed and produced by toy companies Takara in Japan, and Hasbro in the United States, from 1984 onward. A Transformer is a robot that is able to "transform," or reconstruct itself, into a common and innocuous form, such as a car, an aircraft, a device, or an animal. The taglines "More Than Meets The Eye" and "Robots In Disguise" reflect this ability.
There have also been a number of spin-offs based on the toys including a Marvel comic book series, an animated television series program presented by Claster Television, a television production company that Hasbro organized for this and similar purposes, that began transmissions in 1984 (Transformers series) and a feature-length movie, The Transformers: The Movie. The original series program was followed by a number of spin-offs with varying levels of popularity. A live-action movie, directed by Michael Bay under the sponsorship of Steven Spielberg, premiered on June 12, 2007 and opened in the United States on July 2, 2007.

There have also been a number of spin-offs based on the toys including a Marvel comic book series, an animated television series program presented by Claster Television, a television production company that Hasbro organized for this and similar purposes, that began transmissions in 1984 (Transformers series) and a feature-length movie, The Transformers: The Movie. The original series program was followed by a number of spin-offs with varying levels of popularity. A live-action movie, directed by Michael Bay under the sponsorship of Steven Spielberg, premiered on June 12, 2007 and opened in the United States on July 2, 2007.

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